Jean at Planning for Practice Success

March 13, 2006

US government census search page

Filed under: Business Plan preparation, Market research, Questions and Answers — Practice Success @ 6:33 pm

In your search for information about the town you’re going to, check out the US Census Department’s “AmericanFactFinder” page.  It is at http://factfinder.census.gov .  Look up a US city and you’ll find lots of great information about the people there. Here are just a few of the population characteristics you will see:

  • Percentage of the population who are high school grads and college grads
  • Mean travel time to work – provides information about whether these people work in town or commute to a larger city
  • Median household income compared to US average, so you can see how much this income is above or below the average
  • Same thing with median value of homes, compared to US average
  • Number of households
  • And more. If you click on “show more” on some of the topics, you will receive much more information.

Note: The information is from the last census, in 2000, so much of the information is over 5 years old.  BUT, it stil lhas value.

One interesting statistic I found on chiropractors, from the 2002 Economic Census:

In 2002, there were 34,358 chiropractors in the U.S.  Of these, over 17,000 (about half) were etablished as corporations, 41% were established as sole proprietorships, and all but a few of the rest were partnerships.  Average revenue for chiropractors (gross?) was about $250,000.  Chiropractic offices have, on average, three employees in their offices.

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